Buy Me a Coffee: https://www.paypal.com/paypalme/jchristian1985
My All-Time Favorite Tool: https://amzn.to/2TWnR5t
Direct mail sucks because of the way most businesses use it: A blind shotgun approach to a mass mailing based on a zip code or route. No good.
We should market to 1,000 clients 10x rather than 10,000 clients one time.
A much better approach is to directly target the neighborhoods you want through REPETITION with every door direct mail EDDM.
You will have a much higher success rate, much better return on your mailings, and better route density through focusing your efforts.