Why are postcards more effective than letters for marketing? There is a simple, yet incredibly important, distinction.
You don’t have to open a postcard. The message is right there on the front, so the recipient can see what it’s offering immediately. Most people will throw away a marketing letter without ever opening it. Postcards eliminate this barrier. Recipients see your message immediately; therefore half the battle of marketing is accomplished.
Watch as PostcardMania CEO, Joy Gendusa, explains the benefits of postcards over letters in direct mail marketing.
The PostcardMania Channel on YouTube provides useful, actionable content for improving your business’ marketing and advertising campaigns. Our emphasis is on direct mail postcard marketing, but we also provide expert advice, commentary, and tips for other marketing mediums like email, website design, pay per click, and more. Find out more about PostcardMania on our website: http://www.postcardmania.com.
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