It’s a showdown for your real estate marketing dollars! In the ring: USPS Every Door Direct Mail and Targeted Direct Mail! Which one will be victorious?
Every Door Direct Mail is a USPS service that saturates mail advertisements to every address within a carrier route. While you can target neighborhoods by demographic information, mailers are sent to entire zip codes.
Targeted direct mail is a service that allows you to print and send mail only to the specific prospects you want to target in your marketing efforts.
So, how do the two stack up? First, let’s talk response rates. According to the Data and Marketing Association, USPS EDDM garners a one percent response rate, while targeted direct mail garners a two to five percent response rate.
Next comes the process. EDDM campaigns require many steps. With targeted direct mail, you simply select your prospects by their demographic or geographic data and save them as a list, select your quantity, and check out! Mailers are then set to your ideal recipients, free of hassle.
And when it comes to personalization options for each service—well, there aren’t any for EDDM. Everyone gets the same message. With targeted direct mail, each piece can be personalized with the recipient’s name.
It’s time for the showdown! In summary, USPS EDDM is inexpensive but impersonal, blasting everyone in the neighborhood. Targeted direct mail is fast, automated, simple, AND works great for real estate agents who want to farm very specific prospects.
And the winner is… Targeted real estate direct mail! It’s the fast, focused solution for today’s busy real estate agent!
For agents ready to get started with targeted real estate marketing postcards, QuantumDigital’s AutoMail makes the whole process simple, allowing agents to schedule a year’s worth of real estate direct mail postcards to their ideal mail list in a matter of minutes. Start enjoying the benefits of direct mail’s top dog—check out http://quantumdigital.com/am today!
Music: “Funky Energy Loop” Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
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