The best Automotive direct mail marketing strategy via brown truck
In the next 6 minutes i’m going to show you how you can sell an additional 40 to 80 cars next month, Generate millions of dollars in extra revenue each year, have access to a unique platform that No OTHER DEALER in your area has access too, and give your entire sales staff a raise, all because we can get your message read 100% of the time.
To illustrate the uniqueness of what we’re proposing, close your eyes and imagine coming home from work. You go to your mail box, and pull out the mail, then you walk in side and you start to “sort it.” “Dear resident,” “Dear occupant,” “dear valued pizza lover,”.You sort it over the trash can or recycle bin, and if it even looks like junk mail, what do you do? Toss it. You’re tossing promotional material from other dealers (after maybe glancing to see what the competition is doing), valpack coupons, credit card solicitations, and more. **You do this, and so does everyone else.**
Then suddenly, there’s a knock at your door. You open it, and standing there is a fellow in brown, who hands you an envelop and asks you to sign for it. He gets back into his brown truck, and drives away.
You open the package IMMEDIATELY and read what it says. It doesn’t matter who sent it, you’ll read it. Now, If you send direct mail, then chances are most of what you send get’s “sorted” with all of the other junk mail, at least MOST of the time.
That translates into a lot of wasted money, A lot of wasted paper, and the cheapening of your brand into a throw-a-way annoyance, rather than something of real value.
Of course, for most people, having one of these puppies deliver your mail is cost prohibitive – prices START at $14 to $20 for a letter.
My name is Justin West, and I run a marketing firm called Hundreds of Customers, [LLC.], and we’ve recently forged a unique partnership that gives us an EXCLUSIVE relationship with the worlds biggest, brownest package shipper – which means nobody else can offer what we’re offering right now: the ability to have UPS deliver your mail right to your prospective customer’s door, for a LOT less than you’d imagine (around $6 each – and as you’ll see, one of our mailers is worth DOZENS of any other kind)
Of course, getting them to read is only half the battle – you need to strategically cherry-pick who you send these messages to, and then carefully craft a message that prompts action, making sure to stay within the confines of the law…And of course, you need to buy that Saturday lunch!
The good news is, we do that too, (possibly including Saturday Lunch ;))and it’s included in the cost of our service. Let me show you how the n numbers break down:
90% of dealerships do regular direct mail.
Assume an average cost of around $.70 per mailing all together. If your budget is around $18,000 per mailer, that means you could send out around 25,000 of these pieces to your market place. The Direct Marketing Association says the average response rate to direct mail (be it a phone call, an website visit, or a walk in) is around 2.5-3%. 3% of 25k is about 750 people who will engage with you in some way as a result of this mailing. The number who actually come in and test drive, submit a credit ap and buy will be far fewer – you might sell 7 to 12 cars, and bring in a bit of profit.
But what if you were to spend that same budget with us? Here’s the real numbers from a recent campaign from a dealer in Tampa, FL.
They had us target only people within a 40 mile radius of their store driving a specific type of car that was a certain number of years old. We found about 3,000 of them, and went to work designing and crafting the perfect, personalized letter for these people – it addressed them by name, mentioned the exact kind of car they drove, and told them that the dealership was looking for that exact kind of car and was willing to pay more money now than they’d ever see again for that car if they came in during their buy-back promotion.
We sent these via UPS, and the total cost of this promotion was the same $18,000 figure – that included copywriting, legal consultation, and we picked up
They had over 1100 responses! That’s over 1 in 3!
They wound up selling 46 vehicles from this promotion (last time I checked, but a few may have converted down the road, of course), and netted around 76 grand that month.
Here’s the really cool part: next month, they can do it again, and the month after that, too. Because, while the traditional method blankets an entire area and eventually becomes little more than junk mail, our very specific approach doesn’t over-saturate the market.
It would take us 8 to 10 months of this approach to come close to the over-saturation of just one standard direct mail campaign.