http://www.completemarketingsystems.com What exactly is direct response marketing and what are the advantages of using it in your business? Direct response marketing is the opposite of me-too or image advertising which is posting your logo, your website or address and phone number and then hoping people visit you. Big business can do that, but it’s not real effective for small businesses. Small business owners need to use strategies and techniques that benefit us to the maximum we can get benefit from, and that includes using direct response marketing. Getting people to take actionable steps increases the chances they will interact with us and then we can measure the interaction and take steps to change what needs to be done to increase your business.