This week, I’m going to shed some new light on the Swinger Fold. It’s often used as a novelty format for events and holidays, but you may be surprised to know it has real potential in direct mail marketing as well. I’m going to show you a gorgeous, classic Swinger Fold first, and then we’ll dive right into this week’s big idea.
Fold of the Week #580 Project Credits & Specs:
Folding Style: Swinger Fold
Sample #1: Jennifer Kozak (Klutch, Inc) with HBP, Inc. for Tiny Jewel Box
Sample #1 Finishing: Score, Hand Fold, Insert into Envelope
Sample #2: SPC for Darden Restaurants
Sample #2 Finishing: Machine Score and Fold
Budget Rating: Low
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Foldfactory is about sharing ideas and strategies – so if you’ve ever been inspired by this channel, we invite you to “Fold it forward” so-to-speak, and share your ideas so that others may learn, too. Please send us your samples for a chance to get on the show or profiled in a blog post: https://foldfactory.com/submit-your-w…
Thanks for reading this far, and for watching my videos!
– Trish