Direct mail may seem like an old-school method for marketing your screen printing business. But it’s actually an effective strategy. Tom Rauen from Envision Tees explains how direct mail is part of his multi-channel marketing strategy for selling custom merchandise. “I firmly believe in direct mail. We’re at a time where people are bombarded with spam email. They’re not even getting the message.”
Another tip from Tom (and many other successful screen printers): send samples to customers you want to work with. A “squishy package” that isn’t just a letter with definitely get attention.
Do you use direct mail? Consider direct mail marketing carefully…many businesses have simply abandoned this low-hanging fruit. Heading down to the post office and sending postcards, letters, and packages (or using a local marketing firm to help you do this) can be a huge driver for attention, sales, and brand awareness. Don’t overlook it!
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