I’m answering your Quora Questions!
Q #27: What are the disadvantages of direct mail versus new digital marketing?
A: The disadvantage of direct mails is targeting.
With digital, I can get super specific. Especially on social platforms.
If your product requires extreme specificity, it is going to be difficult to hit that audience with direct mail.
Link: https://qr.ae/TUnm9o
___
LinkedIn: https://www.linkedin.com/in/jakedunlap
Jake Dunlap
Instagram: www.instagram.com/jake_dunlap_
@jake_dunlap_
Twitter: www.twitter.com/jaketdunlap
@JakeTDunlap
___
Jake Dunlap, CEO and Founder of Skaled Consulting, is an industry influencer and C-Level Sales leader with more than a decade of experience. Jake has developed and led high-performing sales and operational functions for Fortune 500, Global 2000, and start-up organizations. Jake and the team at Skaled specialize in building out repeatable, sustainable processes.
As a thought-leader with more than 22,000 followers across his platforms, Jake’s audience gains valuable insights into scaling an organization, sales best practices, and general career motivation.
Prior to Skaled, Jake was the first sales hire and VP of Sales at Glassdoor which was acquired by Recruit Holdings for $1.2Billion in 2018.