Direct-mail marketing nets high-quality, pre-vetted leads with a high level of interest in the opportunities you can offer. But will it serve your agency well?
Avoid these traps that make direct-mail not cost-effective.
First, the corporate offer to assist you might be detrimental. You might be one of several agents that they’re mailing out on the same day, all competing. Your response rate will have, quarter, or worse just looking at the statistics along!
Second, to get decent prices on mailers from a private company, you need to put together a staggering amount of mail pieces, half a million or more. Put together a group of agents, don’t try to do it yourself unless you want to start a new business.
Perhaps that’s what it will take though, and the rewards of direct-mail marketing are nothing to sneer at. Evaluate the costs and don’t get sucked into traps chasing that potential.
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