Principles of Marketing: Module-8 I Direct Marketing
1.Direct marketing consists of any marketing that relies on direct communication or distribution to individual consumers, rather than through a third party such as mass media. Mail, email, social media, and texting campaigns are among the delivery systems used.
2.Direct marketing is the best way to generate leads for your business, generate traffic, and to increase the awareness of your brand. The scope of direct marketing is the most powerful when it’s used with customer segments where past behavior can be used to predict future behavior.
3. Different methods of direct marketing-
Internet marketing.
Face-to-face selling.
Direct mail.
Catalogs.
Telemarketing.
Direct-response advertising.
Kiosk marketing
4. Onlinemarketing Forms-
Social media marketing.
Influencer marketing.
Affiliate marketing.
Email marketing.
Content marketing.
Search engine optimization (SEO)
Paid advertising (PPC, SEM, etc.)
5. Limitations & advantages:
*Benefits
1.Targeting
2.Personalisation
3.Affordable
4.Measurable
5.Informative
*Challenges
1.Intrusive
2.Environment
3.Low response rates
4.Competition
5.Cost (telemarketing /direct mail may have high financial )
6.Legal issues ( privacy and data protection)
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