http://www.lawncaremarketingexpert.com – At my marketing agency, Lawn Care Marketing Expert, one of the most commonly uttered phrases applicants to our marketing program make is: “I tried that before and it doesn’t work…” and 80% of the time the ‘it’ they are referring to good old fashioned direct mail marketing.
Now this statement isn’t wrong per say, but the more accurate way to say it would be “I tried direct mail once before and it didn’t work.”
The keyword here is once.
You see, do it yourself business owners have a tendency to look at marketing as a one shot exercise. Send out 5000 direct mail pieces one time and get 500 new clients, right?
Well, I sure wish it was that easy but it simply doesn’t work that way.