Jennifer Campbell, General Manager of Enterprise Marketing at Canada Post shares her insights on how to grab your customer’s attention, and get great response rates from your advertising.
This is the 2nd in a 5-part video series that brings together advice from some of the country’s top marketing and creative pros. Watch and learn how to use direct mail to acquire new customers, keep existing ones engaged and win back former customers.
If you’re looking for other ways to use direct mail, you can find more inspiration in our direct mail blog: http://canadapost.ca/directmailworks
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