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In today’s digital world, one way to stand out and get noticed is through the use of direct mail. However, direct mail campaigns can quickly get expensive if you don’t get a good result from them. One way to get good results from direct mail is to use it as part of your lead conversion process–i.e., sending letters, postcards, and packages to people who have already expressed an interest in your products and services. In today’s episode, I give you a few tips about how to go about doing that