To inspire people to donate to your cause, you need to tug on their emotions and communicate on a personal level. Direct mail is one of the best ways to achieve this.
Here we’ll share our top tips for campaigns that capture the imagination – and donations – of modern audiences.
In this video, we will cover:
0:00 – 7 Great Tips for Your Charity’s Direct Mail Campaigns
0:29 – Is direct mail marketing effective for charities?
1:16 – 7 tips to maximise your charity’s direct mail marketing
3:01 – DM360 Direct Mail: The experts in charity direct mail marketing
4:14 – Get in touch with Lbox Communications for your direct mail campaigns
Read the full article here: https://www.lboxcomms.com/insights/guides/great-tips-for-your-charity-leaflet-direct-mail-campaigns
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Even in today’s digital-first world, direct mail marketing remains a productive way to reach modern donators:
– 92% of charity mail is engaged with and 79% of all contributions come from direct mail activity
– 87% of people believe mail is trustworthy, while 70% say that receiving mail makes them feel valued
– Most charity mail stays in the home for over a week and is 49% more memorable than emails
– 93% of fundraisers say that using mail improves the supporter experience
If you want to maximise the potential of your charity’s direct mail, here are 7 standout tips:
1. Carefully analyse your donors’ characteristics and define the goal of your campaign
Establishing both will help ensure you only target the most relevant audience and achieve better responses.
2. Tell a compelling, emotive story through your copy and imagery
Choose passionate voices and use personal stories to convey your message in the most powerful way possible.
3. Keep your copy skimmable and easy to digest
Use bullet points, short sentences and bolding to make sure your message resonates with audiences.
4. Format your envelopes with branding and eye-catching statements
Taking steps to help your mailings stand out on people’s doorsteps can boost their engagement rates.
5. Make your calls to action as clear and straightforward as you can
People want an easy path to donate, so always ensure that your CTAs are obvious and simple to complete.
6. Actively follow up on respondents in a personalised way
Use mailings to personally thank people and inform people of how their donations were used to build strong relationships.
7. Work with direct mail professionals to streamline your costs
If your marketing budget is tight, expert advice can help you identify significant savings on design, print and postage.
Enhance the performance of your charity’s direct mail marketing with DM360 Direct Mail.
Direct mail is one of the most effective ways for charities to engage with potential donors, but when budgets are limited, precise targeting and efficient processes are key to achieving maximum results at minimal expense.
At DM360 Direct Mail, we have worked with numerous non-profit organisations to plan, produce and deliver campaigns that reach the right people quickly and cost-effectively:
– Accurate data sourcing, gathered from trusted partners
– Practical design advice that unlocks useful savings
– High-quality printing with rapid turnaround times
– Machine and hand fulfilment for any type or scale of mailings
– Specialist postage that keeps costs to a minimum
– Returns and suppressions handled by the experts
Go beyond direct mail. Discover DM360: https://www.lboxcomms.com/dm360-direct-mail