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Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today, we’re privileged to have a chat with an eCommerce legend, Drew Sanocki. Introduced to me by Ezra Firestone as one of his main e-commerce mentors, Drew’s forged his path in the early days of ecommerce as something of a turnaround specialist, sent into legacy brands to help them transition into ecommerce, with a special focus on catalog or direct mail marketing. Fast forward to today, where Drew leads PostPilot during the renaissance of physical mail as a strong middle of funnel for DTC brands.
You’ll hear Drew’s top turnaround toolkit, which focuses mainly on profitability over growth, Marginal CaC over CaC, and a trend back toward both physical storefronts as well as physical mail marketing…
If you’re thinking about dropping a postcard to your customers this summer, don’t miss this one…
Timestamps:
0:00 Intro
2:35 The Genesis of PostPilot: Extending Marketing through Direct Mail
6:12 The Effectiveness of Direct Mail for Customer Retention and Acquisition
9:40 The Time Windows and Attribution of Direct Mail Campaigns
17:30 AI in Copywriting and the Unique Value of Human-Crafted Sales Letters
27:40 The Return to Baseline Growth in E-commerce
30:00 The Story of Twitter’s Early Days and the Value of Human Connections
#directmail #marketingstrategy #ecommerce #customerexperience #AIinmarketing
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