𝗔𝗿𝗲 𝘆𝗼𝘂 𝗮 𝗿𝗲𝗮𝗹 𝗲𝘀𝘁𝗮𝘁𝗲 𝗮𝗴𝗲𝗻𝘁 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗻𝗮𝘃𝗶𝗴𝗮𝘁𝗲 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 𝗼𝗳 𝗘𝘃𝗲𝗿𝘆 𝗗𝗼𝗼𝗿 𝗗𝗶𝗿𝗲𝗰𝘁 𝗠𝗮𝗶𝗹 (𝗘𝗗𝗗𝗠)?

EDDM can be a bit complex and confusing. In this video, we break down the key details to help you make informed decisions.

In this informative video, we’ll discuss the following points:

𝗖𝗵𝗼𝗼𝘀𝗶𝗻𝗴 𝗨𝗦𝗣𝗦 𝗖𝗮𝗿𝗿𝗶𝗲𝗿 𝗥𝗼𝘂𝘁𝗲𝘀:
Discover how EDDM works by selecting specific USPS carrier routes for your campaign. Learn how to prepare your mail pieces and 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂 𝗽𝗮𝘆 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗽𝗼𝘀𝘁𝗮𝗴𝗲 𝗯𝗮𝘀𝗲𝗱 𝗼𝗻 𝘁𝗵𝗲 𝗻𝘂𝗺𝗯𝗲𝗿 𝗼𝗳 𝗵𝗼𝗺𝗲𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗰𝗵𝗼𝘀𝗲𝗻 𝗿𝗼𝘂𝘁𝗲.

𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗩𝗮𝗰𝗮𝗻𝘁 𝗛𝗼𝗺𝗲𝘀:
Find out why EDDM doesn’t take into account vacant homes or absentee owners. Learn about the agreement with USPS and how it 𝗮𝗳𝗳𝗲𝗰𝘁𝘀 𝘆𝗼𝘂𝗿 𝗰𝗼𝘀𝘁𝘀.

𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝘁𝗼 𝗣𝗿𝗼𝗽𝗲𝗿𝘁𝘆 𝗔𝗱𝗱𝗿𝗲𝘀𝘀𝗲𝘀:
Understand that EDDM pieces are delivered to property addresses, not directly to homeowners. This distinction is crucial when considering your target audience.

𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗟𝗶𝘀𝘁𝗶𝗻𝗴𝘀:
If your goal is to secure real estate listings, we’ll explain why 𝗘𝗗𝗗𝗠 𝗺𝗮𝘆 𝗻𝗼𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝗯𝗲 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗰𝗵𝗼𝗶𝗰𝗲.

𝗥𝗢𝗜 𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀:
Learn how to evaluate your direct mail campaign’s success by focusing on return on investment (ROI) rather than just the upfront cost.

𝗟𝗶𝘀𝘁-𝗕𝗮𝘀𝗲𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀:
Understand why, as a real estate agent targeting listings, you should 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝗹𝗶𝘀𝘁-𝗯𝗮𝘀𝗲𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗼𝘃𝗲𝗿 𝗘𝗗𝗗𝗠 𝗳𝗼𝗿 𝗺𝗼𝗿𝗲 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀.

🔥 If you would like to learn more about this subject, click the link below:

https://wisepelican.com/eddm-the-real-estate-marketing-mistake-you-might-be-making/

Whether you’re new to EDDM or looking to optimize your real estate marketing strategy, this video will provide valuable insights to help you make the right choices for your business.

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#RealEstateMarketing #EDDMSuccess #TargetedMarketing #RealEstateListings #ROIAnalysis
#DirectMailCampaign #MarketingTips #RealEstateAgents #ListingStrategy
#HomeSelling #MarketingInsights #PropertyROI

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