Brands invest heavily in digital marketing to reach millions home and abroad, but in a sea of online noise, direct mail is an excellent, tangible way to engage customers.
Here we explore where direct mail and digital marketing excel, and which approach is best for your campaigns.
In this video, we will cover:
0:00 – Direct mail vs digital marketing: What’s right for your brand?
0:33 – How do direct mail and digital marketing compare?
1:22 – The enduring appeal of direct mail
1:55 – Boost your marketing results with direct mail and digital
2:30 – Unlock complete campaign management with DM360 Direct Mail
3:23 – Get in touch with Lbox Communications for your direct mail campaigns
Read the full article here: https://www.lboxcomms.com/insights/direct-mail/direct-mail-vs-digital-marketing
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The key differences between direct mail and digital marketing:
– Direct mail achieves a response rate of 4.4%, notably greater than social media’s click-through rate of 1.21%
– Advertising mail encourages UK customers to spend £600 annually, with digital spending averaging out at just £287 per person
– Post stays in the home for 17 days on average, while digital ads are only viewed for a median of 0.7 seconds
– 75% of readers can recall a brand after looking at a piece of direct mail, compared to just 33% following a social media ad
Post is trusted by over 87% of readers and generates nearly £27 billion worth of business annually.
Better still, as many brands rely heavily on digital, mail is a comparatively untapped resource – helping these messages stand out more to modern audiences.
Boost your marketing results with direct mail and digital
When you use direct mail and digital marketing together, the results speak for themselves.
While physical mail is still great for today’s audience, there is no denying the importance of a strong digital footprint.
By utilising the best of both worlds, you can boost conversion rates by 40% and increase the number of purchases your customers make by as much as 21%. That’s why 60% of marketers believe this approach increases their ROI.
Unlock complete campaign management with DM360 Direct Mail
Unlock the benefits of complete campaign management with DM360 Direct Mail.
Combining direct mail and digital can noticeably boost the performance of your campaigns, but like all integrated marketing efforts, careful planning and execution is key.
DM360 Direct Mail offers expertise across the direct mail journey, tailored to your needs:
– Compliant data sourcing
– Optimised design costs
– High-quality printing
– Precise machine and hand fulfilment
– Cost-effective postage
– Professional returns and suppressions
Go beyond direct mail. Discover DM360: https://www.lboxcomms.com/dm360-direct-mail