In this video, David Collins discusses how agents can target communities with hyper local market reports that impress and convert home sellers into clients. 78 percent of home owners would rather deal with a neighborhood expert. Only 5 percent of home owners found their agent online. For home buyers it’s closer to 8 percent.
Tactile marketing works. When home sellers or buyers handle a booklet that looks and feels like you invested money and time into it, they trust you. They expect you to take care of them. Surprisingly, millennials love direct mail. It stands out amongst the flood of digital media they get exposed to each day.
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The Estate of Mind podcast was recorded prior to COVID-19 altering the luxury real estate landscape.