http://www.SelfEmployedKing.com/Direct-Mail-Response-Rates Here are several ways to increase your Direct Mail Response Rates. Direct Mail is still (if not more) a highly effective marketing strategy.
Here’s some stats on Direct Mail:
50% of consumers find direct mail personal
Over 40% of consumers will try a new business when they receive direct mail
Almost 100% of consumers check their mailbox daily
Almost 50% will hold on to a direct mail offer
These are awesome statistics for a small business owner looking for a winning marketing strategy.
The key though is getting great direct mail response rates.
Here are 5 ways to increase a direct mail response rate:
Design: Have an amazing design
List: You need to have a good list that is both accurate and targeted towards your type of customer
Offer: Have an offer that is amazing, but don’t try to go for the knock out punch. Try a 2 step approach where the offer gets the recipient to take an action like stop in for a visit, a trial, a phone call or visiting a website to download a free offer.
Frequency: Direct mail response rates increase when you send to the same list 6-7 times over a 6-8 week period. Don’t just expect to mail once and get a huge response rate. Direct mail is much more effective when you focus on a smaller list and mail that list more often.
Direct mail is great for:
New Business
Win Backs of old customers
Thank You’s
Open House Events
Are you ready to get started?
Need help with your Service Based Businesses Marketing, Lets connect!
Mike Kawula
Let’s Increase Your Direct Mail Response Rates