The highest-performing marketing channel might come as a surprise to you. It’s been said that direct mail is dead, but our experience tells us the opposite. Direct Mail marketing is underutilized for many reasons, for example, its complexity and cost. Direct mail is overlooked because of the many parts and pieces and it can be a huge risk. However, in this video, we break down why direct mail may be a better option for you and how you can begin to implement this channel into your strategies. We also compare the statistics of direct mail in comparison to the other channels.
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