In this part of the video series we will discuss:
1. Myth:
Direct Mail Marketing is dead?
– If you don’t already know, Direct Mail Marketing is when you mail a postcard, letter, self-mailer or even a booklet in order to advertise your products or services to a person, household or business. ALOT of people think the internet has killed Direct Mail Marketing, which in fact, that is completely not true, in fact, even in 2017, Direct Mail Marketing costs less money compared to online advertising and the united states postal service delivers 19 billion pieces of mail each year
2. Fact:
Direct Mail Marketing is better than Online Marketing
– A major fundamental difference is customer profiling
– Online marketing is expensive but works really well with direct mail in conjunction with online marketing, meaning you can get customers online through your direct mail piece and track them through every step of the process.
– With direct mail, you can literally design ANYTHING you want to engage your customers. Here are all these different things we can do with mailers.
3. Myth: Postage is really expensive
– This is a major myth, because, it’s not true. Using a direct mail shop like Everest Direct Mail, we can get postage down to 25 cents per piece. If you looks at the cost per click on Google Adwords for a keyword like “dentist in my area”, the cost per click is around $4, for just one click.
www.everestdmm.com
Give us a call at 866-811-1553 anytime to get a live person!