Direct mail can be a highly effective marketing tool. This webinar will take a deep dive into all there is to know about direct mail, including design, production and postage discounts. It will then cover techniques for integrating direct mail programs with digital technologies for to achieve even greater marketing impact.
Attendees will learn:
-Why they should be using direct mail
-How to best design and implement direct mail
-How to maximize postage discounts
-About opportunities to integrate direct mail and digital marketing
Presenter: David Stowe
David Stowe is Vice President of Business Development and Marketing for AlphaGraphics in Stamford, CT.
David has over two decades of experience developing and implementing print, direct mail and graphics projects to help clients promote and grow their businesses.
Prior to joining AlphaGraphics, David ran the everyday operations of D & M Press for over 10 years. David holds a law degree from Hofstra University, serves on numerous non-profit boards and is a non-profit founder himself.
Presenter: Erica Switzer
Erica Switzer is the Chief Revenue Officer of DirectMail2.0, a direct mail technology platform that couples traditional marketing with cutting edge online marketing.
Erica has been in the Direct Marketing industry for over 17 and has helped thousands of clients implement effective marketing strategies.
She is a seasoned speaker having been a keynote for many industry related conferences and events such as AIM, National Postal Forum, MarketEdge, MailCom, PostalVision2020, Girls Who Print and others.
SCORE offers Free Business Counseling
To get free 1-on-1 business counseling or to learn about upcoming SCORE webinars and workshops, please visit our website: https://fairfieldcounty.score.org
SCORE is a resource partner of the US Small Business Administration and is a 501(c)(3) nonprofit association.