It’s no secret that marketing is a difficult task. Even after tracking down your ideal audience and producing content you’re sure will be a hit, it’s incredibly discouraging to see email open rates, and social media impression and ‘like’ rates (and, more importantly, click-through-rates) that don’t even approach double digits.
This is where direct mail comes in.
Physical mail might sound like an outdated marketing method, but with the oversaturation we’re seeing in digital marketing mediums, it’s as (or more) effective than ever. In fact, for many marketers, it’s the single best direct response marketing medium they have.
In this episode of The Messengers podcast (https://messengers.blog), Chris Searles (www.christophersearles.com) and Rob Seifert discuss the benefits that direct mail marketing can bring to a business and how they’ve managed to use direct mail to make a difference for their own clients.
They discuss the various ways you can get a mailing piece to your target audience, how to build or acquire your mailing list, and how to deal with post office regulations (we know it can be hard). They also touch on the actual design of your direct mail marketing, and how to maximize the effectiveness of your direct mail piece through creative and intelligent design.
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