If you stay current on the marketing trends, you may or may not have noticed a recent comeback of direct mail marketing. That’s right, what once was extremely popular is now coming back as a favored advertising method. Direct Mail has always been an effective form of advertising. In today’s world, consumers are bombarded with digital ads 24/7. We were curious, do Millennials and Gen Z prefer any advertisement over the other? The research we found is amazing! Thanks to an article from Neil Patel titled “Direct Mail: Thirteen Reasons Why Direct Mail It Isn’t Dead,” we share with you some statistics explaining the recent comeback of Direct Mail and how younger generations are responding. Watch this video and go check out Neil Patel’s article!