Synchronize™ Mail + Mobile is an innovative way for direct mailers to easily go multichannel and leverage mobile advertising to drive improved campaign results. This unique offering combines the physical power of direct mail with the digital mobile channel, to take advantage of the benefits each medium offers.
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http://www.pitneybowes.com/us/shipping-and-mailing/on-demand-and-presort-mailing-services/synchronize-mail-mobile.html