This is the first in a 5-part video series that brings together advice from some of the country’s top marketing and creative pros. Watch and learn how to use direct mail to acquire new customers, keep existing ones engaged and win back former customers.
Next up: Canada Post’s General Manager of Enterprise Marketing Jennifer Campbell weighs in on direct mail’s ability to target, track and engage your customers: http://youtu.be/tk65WpXfANA
If you’re looking for other ways to use direct mail, you can find more inspiration in our direct mail blog: http://canadapost.ca/directmailworks
Follow us on Twitter to stay informed with best practices and to be inspired by creative advertising examples: https://twitter.com/direct_cpc