According to the Data & Marketing Association (DMA), direct mail has a response rate that dominates any other type of advertising. For every $167 marketers spend on direct mail in the United States, they sell $2095 in products or services. Direct mail’s response rate is 5.1%, compared to paid search’s .6%, social media’s .4%, email’s .6%, and online display’s .2%. This is the highest response rate the DMA has ever reported since its first report in 2003.