by DM | Oct 19, 2023 | Direct Mail Strategies
Introduction: The Power of Direct Mail Marketing In a digital world where email and social media marketing often take center stage, the power of direct mail marketing should not be underestimated. With the right strategy, direct mail can offer a personal touch that...
by DM | Oct 19, 2023 | Direct Mail Strategies
Introduction to Direct Mail Marketing In an age where digital media dominates the marketing landscape, direct mail marketing stands as a powerful and versatile strategy. This comprehensive guide aims to equip you with the knowledge, strategies, and tips you need to...
by DM | Sep 30, 2023 | Direct Mail Strategies
Artificial intelligence (AI) is disrupting the multi-million dollar direct mail industry in a number of ways. One way that AI is disrupting direct mail is by making it possible to personalize mailings on a massive scale. AI can be used to analyze customer data and...
by DM | Sep 30, 2023 | Direct Mail Strategies
Target your mailing list. The more targeted your mailing list is, the more likely your offers are to be read. You can use a variety of factors to target your mailing list, such as demographics, interests, and purchase history. Use a compelling offer. Your offer should...
by DM | Sep 30, 2023 | Direct Mail Strategies
The cost of a direct mail marketing campaign will vary depending on a number of factors, including the size of your mailing list, the type of mail piece you are using, and the postage costs. However, you can expect to spend anywhere from $0.30 to $10 per person for a...