A Step-by-Step guide to doing EDDM Postcard Mailings

by | Sep 30, 2023 | Direct Mail Strategies

To do EDDM postcard mailings, follow these steps:

  1. Choose your target audience. You can target your mailings by zip code, neighborhood, or carrier route. You can also use demographic filters, such as age, income, and household size.
  2. Design and print your postcards. Your postcards must meet certain USPS requirements, such as size, weight, and postage. You can design and print your postcards yourself, or you can work with a professional printer.
  3. Create a mailing list. Your mailing list should include the addresses of all the households in the area you want to target. You can create your own mailing list, or you can purchase one from a reputable company.
  4. Prepare your mail pieces. Each mail piece must include a facing slip with the address of the household you are mailing to. You can handwrite the facing slips or use a computer program to generate them.
  5. Drop off your mail pieces at the post office. You can drop off your mail pieces at any Post Office location. The USPS will then deliver the mail pieces to every address in the designated mailing area.

Here are some additional tips for doing EDDM postcard mailings:

  • Personalize your postcards. Personalized postcards are more likely to be opened and read than generic postcards. You can personalize your postcards with the recipient’s name, address, and other relevant information.
  • Use a compelling offer. Your postcard should offer something of value to the recipient. This could be a discount, a free gift, or a referral bonus.
  • Write clear and concise copy. Your postcard should have a clear and concise message that is easy to understand. Use attention-grabbing headlines and calls to action.
  • Design visually appealing postcards. Your postcards should be visually appealing and well-designed. Use high-quality images and graphics to capture attention.
  • Track your results. It is important to track the results of your EDDM postcard mailings so that you can see what is working and what is not. Track open rates, click-through rates, and response rates.

By following these tips, you can create effective EDDM postcard mailings that will help you to reach your target audience and achieve your business goals.