In this episode of the Market Leader Podcast, host Jake speaks with David Carroll, CEO of Dope Marketing, about their innovative approach to direct mail. Carroll explains that direct mail is not dead, and can actually be a more reliable marketing channel than digital platforms. Dope Marketing’s strategy is to focus on data and previous engagement, helping home service businesses get more jobs, reviews, referrals, and recognition from neighbors without the hassle of traditional direct mail methods.
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