If your emails aren’t cutting through, explore the option of direct mail! 💌
It’s easy to see why direct mail marketing generates more responses than emails. We only have to think about how our email inboxes overflow to know why it’s easy to miss some. And often, people hit the ‘delete all’ button without even reading the subject line. 😳
Direct mail is different – your target audience has no choice but to pick up your letter. This means they’re more likely to open, read, and act on the message. 🤩
Email marketing may be ‘free’ or ‘low cost’, but it’s not the most effective strategy if you’ve spent time crafting a compelling message and got little response.
That’s where direct mail comes in. Make sure you cut through the noise with those critical messages. 🗣️
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