Tom Storey disagrees with the idea that direct mail doesn’t work for agents. Today, he breaks down whether you’re in a good position to benefit from direct mail, how to choose your farming area, examples of flyers that have worked for him, and what that QR code should lead to.
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Timestamps:
00:00–01:32 Intro
01:32 Things you need to know about the area you’re farming
02:44 Assess your competition
03:24 Things you need to know about direct mail
04:24 A few examples of what’s working for Tom
05:20 Why you should—or shouldn’t—do direct mail right now
07:43 What the QR code (on the back) leads to
08:12 This type of marketing works IF…
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