In this episode, I talked with Jennifer Bellin, Chief Marketing Officer for PFL, an end-to-end direct mail technology company.
We discussed how PFL uses direct mail to engage a company along the customer journey.
Timecodes:
0:00 – Intro
0:39 – Jennifer’s background – how she got involved in direct mail
3:04 – Services PFL.com offers to marketers
5:44 – Do companies of different sizes face different challenges?
8:54 – How to use direct mail to engage customers at different points along the customer journey?
14:34 – How can marketers use different types of mailers to make their campaigns stand out?
18:57 – Some good practices for healthcare marketing, including direct mail
23:36 – Why does direct mail work?
25:15 – Direct mail trends for 2023-2024
Check out: https://www.pfl.com/
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If you have any feedback – or are interested in being an interview star yourself – please reach out to me at pbobnak@whosmailingwhat.com.
Check out: https://www.whosmailingwhat.com/
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