5 Strategies to generate results from direct mail marketing. 📈
Direct mail is more effective than emails at generating responses to your campaign. 💌
That’s why companies like Royal Mail, English Heritage and Red Funnel use direct mail in their marketing campaigns. 🧠
Below are two more tips to help you get results from your campaign:
4️⃣ Personalise your message. Direct mail marketing can be more effective when you address the recipient personally and include their name in the copy. This creates an intimate connection with them, allowing you to develop relationships with potential customers or leads.
5️⃣ Ensure that your direct mail piece stands out from others in the mailbox. To draw attention, you should use bright colours, eye-catching designs, and exciting fonts. You can also use unique shapes or sizes to ensure the recipient notices your mail piece.
By following these tips, you should be able to create an effective direct mail marketing campaign that will help you reach your desired audience. ✅
Don’t forget, like all marketing efforts. They work best when you create an omnichannel campaign – so don’t rule out other forms of marketing to support your campaign. Each method complements the other. 🫱🏻🫲🏽
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