In this episode of the Fundraising Masterminds Podcast, we’ll be diving into the deep topic of how to segment your nonprofit marketing efforts: in a nutshell, reaching people who care about your organization.
Join us as we discover the importance of segmenting your audience for efficient and impactful communication. By categorizing donors based on recency, frequency, and gift amount, you can ensure that your message reaches the right people at the right time.
And remember, it’s all about friendraising in the end! Cultivating lasting partnerships is the key to successful nonprofit marketing, and engaging with active givers, fostering relationships with monthly partners, and investing time in major donors are vital strategies for balancing resources with results.
So tune in today to learn how to effectively reach people who actually care about your organization, and learn how to build lifelong partnerships with your donors, all through segmented nonprofit marketing. This is an episode you won’t want to miss!
Remember to subscribe to our channel for more helpful nonprofit tips and tricks.
Chapters:
00:00 Intro
2:32 Segmenting 101
3:19 Recency
9:16 Frequency
12:52 Gift Amount
17:34 Marketing Series Recap
22:16 Outro
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→ https://FundraisingMasterminds.net
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Fundraising Masterminds was founded by Jason Galicinski and Jim Dempsey to equip nonprofit leaders with time-tested, proven development strategies through training and coaching. Our objective is to empower these leaders by maximizing their impact on the Kingdom of God.
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